Start with the problem you can see.
You don't need another ecommerce course telling you 47 things you could improve.
You need to work out what is getting in the way now.
Each £7 Next Stage product starts with one visible problem, helps you diagnose what is most likely causing it, and gives you a clear next move.
Pick the problem that looks most like yours.
The Add-to-Basket Formula
For stores getting people onto product pages - but not enough of them are taking the next step.
Traffic is arriving and people are looking at the products, but somewhere between "I'm interested" and "I'll add this to basket", too many of them are dropping away.
The problem is that there are several very different reasons this can happen - and fixing the wrong one can leave you changing pages without improving the number that matters. The Add-to-Basket Formula helps you identify what is most likely holding people back, choose the right first fix and see whether it actually moves the result.
- Why product-page traffic can look healthy while buying intent remains weak
- The key signs that reveal where the problem is most likely sitting
- How to avoid fixing the wrong part of the page
- The one change to make first before you start redesigning everything
- What to measure afterwards so you know whether it worked
The Basket-to-Buyer Formula
For stores where people are showing buying intent - but too many orders are disappearing before payment.
An Add to Basket is not casual browsing - the customer has already moved closer to buying. Which means that when a large number of those baskets never become orders, something is changing later in the journey.
The danger is assuming it is simply "checkout friction" and changing buttons, layouts or payment options without understanding what is actually causing people to hesitate. The Basket-to-Buyer Formula helps you find where confidence is being lost and what deserves your attention first.
- Why a strong Add-to-Basket rate can still produce disappointing sales
- What to look for between basket and completed order
- How to separate genuine checkout problems from something happening earlier
- Which issue is most likely worth fixing first
- How to measure whether the change actually creates more orders
The Ecommerce Scale Readiness Check
For ecommerce businesses considering increasing ad spend - but not wanting to pay to amplify a problem.
There comes a point where the obvious answer seems to be: spend more, get more traffic, make more sales. Sometimes that is exactly the right move. Sometimes it just means buying more visitors for a store that is not yet producing enough value from the traffic it already has.
The Scale Readiness Check helps you make a more informed decision before you increase the budget - not based on whether ROAS looks good this week, but on whether the business itself appears ready to support more paid acquisition.
- Whether your current numbers support the case for buying more traffic
- The warning signs that suggest scaling could make the problem worse
- Why apparently "good" advertising performance can still hide weak economics
- What to improve first if the business does not look ready
- Whether the answer is SCALE, IMPROVE FIRST, DO NOT SCALE YET or INSUFFICIENT INFO
What if the problem isn't just one thing?
If several parts of the business are affecting each other, one £7 diagnostic probably isn't enough. That’s what the six-week Accelerator is for - looking at the wider business, working out what deserves attention and building a clear 90-day direction.