Good ecommerce advice isn't more advice.
Store owners already have access to thousands of tactics. The Next Stage newsletter filters out the noise to examine what commercially matters inside an online store, why it matters, and what to do with it.
- Commercial reasoning behind real ecommerce decisions
- No sponsored placements or affiliate promotions
- Written directly by Rob McNicoll, FCIM (not ghostwritten)
- Practical thinking you can apply to your own store
The kind of thing I'll cover.
The newsletter is about the commercial decisions behind ecommerce growth - what matters, what probably doesn't, and how to think about the numbers before reaching for another tactic.
These are example topics, not published editions.
WHEN SHOULD YOU ACTUALLY SPEND MORE ON ADS?
How to think about the commercial health of the store before assuming more traffic is the answer.
GOOD TRAFFIC. WEAK SALES. WHERE DO YOU LOOK FIRST?
How to narrow down where the problem is likely to be instead of changing everything at once.
WHEN A GOOD ROAS CAN STILL MISLEAD YOU
Why advertising performance needs to be read in the context of customer economics and the wider business.
Want this in your inbox each month?
The newsletter is £97 per month and delivered monthly.
The Next Stage newsletter is £97 per month, delivered monthly, with no long-term contract. The example topics above show the kind of commercial thinking you'll receive.